West Reed

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  Brand Building in an Uncertain Economy

Writing training for your most important brand messengers.

In today’s technology-enabled world, your people are communicating in writing more than ever before. They’re your most important brand messengers. All their emails, letters, and proposals reflect on your brand – for better or for worse. So, how do you protect your brand equity when a single email can make or break a client relationship?

After years of helping companies’ brands communicate more effectively, we developed a special training program to help their people do the same. We take the principles advertisers use to get their message across and show your team how to apply them in their everyday communications.

Seminars and Workshops

We offer five training modules that can be delivered individually as one-hour seminars or bundled together in half-day workshops.

1. READER-CENTERED WRITING: Learn The Lingo Method™ – How to make all your business communications easier to write and easier to read.
2. EASY GRAMMAR: Be Your Own Editor – How to spot and avoid some of the most common mistakes people make in writing.
3. EFFECTIVE EMAIL: Before You Hit Send – How to increase the effectiveness of every email you write.