John Reed
Managing Partner
Leadership
John Reed
As creator of the Insider Branding™ approach, John helps companies with their core messaging and brand strategy. He works with the creative teams at West Reed to develop communications that are clearly on message and aligned with the brand strategy.
With over 25 years of experience in the ad industry, John has helped solve marketing communications challenges for numerous organizations – ranging from startups to Fortune 500s. He began his career a copywriter in a British ad agency and went on to work for leading agencies here in the States as a copywriter and then creative director before launching West Reed.
John has taught at one of the South’s leading advertising schools and spoken on business communications for various professional organizations and other groups. He shares thoughts and insights on communications, writing, and more in his blog.